Google CEO Sundar Pichai is taking a page out of Apple’s playbook to stop the company shipping its latest iPhone 7 Plus and its Android-based Nexus devices in titanium.
Pichai, speaking at an event in San Francisco on Wednesday, said the company will stop shipping its flagship Pixel smartphones in titanium in the US and Europe and plans to stop selling its Nexus phones in titanium as well.
Pricing and availability of the new models has yet to be announced, but Picharay said the price difference between the two is about $100.
Pichay said Google is not selling the Pixel in titanium because the materials are too expensive, but because titanium is the only material that could handle the temperatures of the phones.
“Titanium is the best material for the smartphone.
The only thing we could think of is if we could get a material that was more conductive, it would be a really good choice,” Picha said.”
But the other thing is, if we get a product that is cheaper, if there’s a material we can make cheaper, that would make sense.
Titanium is the material of choice.”
The Google CEO said the US would only be able to sell the new Pixel phones in Titanium because of the government’s ban on importing titanium from China.
He said the new Nexus phones would be available in Titanium “at a later date”.
“It is not a problem in the United States, it’s not a matter of life or death for us,” Pichi said.
“We’ll have to wait and see when the price is right.”
Pichia said Google had been looking at titanium for a while.
“We have a lot of customers who are very enthusiastic about titanium.
We want to make sure that our customers have as good a experience as possible,” he said.
Pichi also addressed some of the questions about the Pixel phones, including whether the devices would support fingerprint scanning or facial recognition.
He declined to comment further on those questions.
Pitch meeting for Google’s next phone The Google CEO also addressed the future of the Pixel phone, which he said was currently on track for launch in October 2017.
Pichi revealed that the company had not yet announced the availability of a Nexus phone in titanium, although Pichae said that Google would continue to work with third-party vendors to produce a titanium version of the Nexus 5X.
Picasso said the Pixel device is going to be the first Nexus phone to support Google Assistant, a feature that will enable people to make phone calls, read text messages, check emails and more.
The phone will also be the only one to support the Google Assistant “in all of our phones”, Picasso said.
Picasso also said Google has begun working with other companies to create a wearable device, and is working on a smartwatch for the next year.
Pico said the Google Pixel smartwatch will be announced in Q1 2018.